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Sales Automation

Intelligent sales experiences are reshaping customer engagement and turning customers into brand advocates.

Intelligent selling, made simple

Agile, intelligent, and digital-first sales processes can help sellers connect with buyers more effectively, driving success and maximizing revenue.

Accelerate sales with a solution that helps:

  • Future-proof your business with intelligent, highly scalable sales processes
  • Guide sales engagement to improve time to value and deal value
  • Improve the quality of each interaction with real-time data and recommendations


SAP Customer Experience LIVE

View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.

Explore sales solutions from SAP

Remove selling complexities and empower digital-first sales engagement through intelligent, result-oriented workspaces.

SAP Sales Cloud

SAP Sales Cloud transforms routine sales tactics into holistic sales strategies by providing the right mix of helpful guidance, self-service, and agile business operations to enable companies to maximize customer lifetime value.


The SAP CPQ solution empowers your sales team and partners to create accurate and timely quotes with complex product configurations, optimized pricing, and professional proposals.


New Approach to B2B Sales

Explore the future of intelligent selling with our experts on February 2, 2023.

Reshaping B2B Sales for the Future

Organizations know what they need to do, but getting there is a challenge. Knowing where to invest first is a good start. Download the report to understand the top 10 capability gaps identified by survey respondents and ranked in order of importance.



of B2B organizations say identifying the right buyers and opportunities is a core priority


But only 50% have these capabilities in place



of B2B organizations state that implementing frictionless and effective sales processes is key


But only 40% have these capabilities in place



of B2B organizations say that providing data-driven recommendations to the sales team is a priority


But only 40% have these capabilities in place

Resource Center

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Improve sales forecasting with sales intelligence

See how SAP Sales Cloud can help you improve forecast accuracy, identify at-risk opportunities, and drive revenue growth.

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Transform sales and service for better outcomes

Learn how the latest innovations in SAP Sales Cloud and SAP Service Cloud can help you gain a competitive edge.

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Break down silos to deliver customer value and fuel growth

Learn how connecting sales and service drives customer loyalty, retention, and revenue in this webinar with guest IDC. 

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Accelerate sales and boost revenue

Learn how Configure, Price, and Quote  empowers your sales reps in this webinar with guest Constellation Research. 

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Transforming retail execution

Hear how Whirlpool uses intelligent sales tools that turn its sales reps into trusted advisors. 

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Reimagine sales and service with guest Forrester

Transform your sales and service capabilities as you look ahead to the future.

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Improve the sales experience for a better customer experience

Equip your sales team with the insights and tools to deliver exceptional customer service.

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Unlock the value of your sales CRM

Explore new Sales Management Association research into the state of CRM adoption, where the technology is falling short, and opportunities to drive revenue growth.

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Transform in-store sales execution to win at the shelf every time

Discover how SAP Sales Cloud helps consumer product companies empower field sales reps for retail execution and a competitive edge

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Revenue management and the experience economy

Hear about the vital role of revenue management in the modern enterprise from IDC and SAP.

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Leveraging strategic quote-to-cash

Learn how to optimize billing to deliver a seamless customer experience from guest speaker Lily Varon of Forrester.

Questions? Get in touch!

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