Transform your business with CRM in travel and tourism
Making relevant offers to travel industry customers
Using AI, you can proactively make the right offer based on the behavior patterns of
customer attrition reduction
20% reduction in customer attrition through reducing friction for customer experiences.*
>15% revenue uplift due to smart personalization.*
85% of customer interactions will be automated by 2025.*
Grow into a travel retailer with IATA ONE Order
Transform your legacy system into a retail platform that provides your customers with a one-stop shop for all their travels needs.
Discover full support for processes related to APTCO-filed fares and ancillaries.
Give customers the flexibility of choosing from a full range of travel experiences, as required by IATA ONE Order.
Manage customer orders throughout the order lifecycle and improve your efficiency with order management and IATA ONE Order.
Create flexibility and gain control over your products and their prices.
Improve offer and order management with IATA-certified New Distribution Capability (NDC) APIs.
Integrate digital and physical customer touch points into a single, efficient solution.
Create one consolidated invoice for your partner products and services.
Simplifying travelers’ customer experiences
No matter where your customers are located around the globe, you can stay focused on their needs with travel industry solutions from SAP.
Transform the travel journey with IATA ONE Order
The transition to the industry-led initiative ONE Order represents the opportunity to shift from ticket centric to customer centric. Find out how you can drive this change with a practical guide from SAP.
Innovating at the speed of travel
With low-touch strategies and cloud solutions, you can accelerate growth and retain
Intelligent enterprises in travel and leisure
See how airlines are leveraging the digital economy to better serve travelers, spark loyalty, and drive profit.
Advanced e-commerce solutions for travel
Discover how the travel accelerator for SAP Commerce Cloud enables travel companies to deliver market-leading customer experiences.
Responding to COVID-19 in the hospitality industry
Learn how enterprises can regain the trust of clients and staff, optimize operations, and capitalize on contactless technologies.
Grow your travel business with SAP Customer Experience solutions
Deliver personalized commerce – everywhere
Boost your revenue by reaching more customers with a personalized commerce experience and simplifying processes with a modern approach to e-commerce.
Power customer centricity and growth with insights
Unify data to uncover new revenue opportunities and engage customers in real time, contextually, and with respect for their privacy.
Find more travel solutions
Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.