Skip to Content
Image of an airplane flying above tropical sea at sunset

Transform your business with CRM in travel and tourism

When shopping and merchandising are integrated together, customer satisfaction soars and revenue growth rises.

Making relevant offers to travel industry customers

Using AI, you can proactively make the right offer based on the behavior patterns of
the customer. 



customer attrition reduction

20% reduction in customer attrition through reducing friction for customer experiences.*



revenue uplift

>15% revenue uplift due to smart personalization.*



automated interactions

85% of customer interactions will be automated by 2025.*

Simplifying travelers’ customer experiences

No matter where your customers are located around the globe, you can stay focused on their needs with travel industry solutions from SAP.

Transform the travel journey with IATA ONE Order

The transition to the industry-led initiative ONE Order represents the opportunity to shift from ticket centric to customer centric. Find out how you can drive this change with a practical guide from SAP.

Innovating at the speed of travel

With low-touch strategies and cloud solutions, you can accelerate growth and retain

Intelligent enterprises in travel and leisure

See how airlines are leveraging the digital economy to better serve travelers, spark loyalty, and drive profit.

Advanced e-commerce solutions for travel

Discover how the travel accelerator for SAP Commerce Cloud enables travel companies to deliver market-leading customer experiences. 

Responding to COVID-19 in the hospitality industry

Learn how enterprises can regain the trust of clients and staff, optimize operations, and capitalize on contactless technologies.

Find more travel solutions

Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.

*Source: SAP Performance Benchmarking

Back to top